MSR Ghana
We derive the foresight in hindsight
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Solutions

for every business need

 

Our clients span multiple industries, and work across Ghana and Africa. We put a premium on the timely delivery of advisory services to clients. We help businesses connect the dots between the past, the present and the future, to support evidence-based decision making for your business. We believe in rigorous but practical methodology, and deliver thorough but actionable insights.
 

 
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BRANDTRACK

Proliferation of brands creates major challenges for brand-building. We use a combination of tested techniques and bespoke models to undertake a 360degree audit of brands to deliver cutting-edge brand-building insight.


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QUICKLAB

Product testing and sensory analysis is no child's play. But 100% of the time we deliver on the creativity and rigor that our clients need to be able to be able to scale their product development hurdles.

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BULLSEYE

Consumers switching costs are lowered when markets grow and become competitive; consumers become more sophisticated and there is a need to pursue a deep understanding of consumer groups. That is where we come in.


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QUICKPANEL

Social media platforms now provide a ready contact method for nationwide panels. Using trained moderators, skilled in virtual interview administration, we deliver amazing quantitative and qualitative insights on the go.

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RETAILEYE

We provide cutting-edge syndicated and ad hoc retail audits on a number of product categories; and we offer our clients timely, affordable and comprehensive reports of thoroughly audited market data.

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MYSTERYEYE

More than before, consumers have more choices; and with choices come greater expectations of service quality. Within ethical boundaries, we use tested frameworks and tools to audit your customers' experience.


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QUICKPOLL

We open up a whole new world of consumer and market insights, opportunities with our ‘speed polls’ powered by CATI. Robust, secure and accurate, you get results in just four working days!

 


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MARKETEYE

MarketEye videos succinctly summarise research findings on Ghana's emerging industries and markets. We also use video reporting on many of our research projects to bring our reports and insights alive …


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