Join our citizenVOX panel and share your views on political and economic issues. There is nothing better than an opportunity to let your voice count, either for or against the issues of the day. Join our citizenVOX panel comprising more than a 1000 people across Ghana and participate in weekly opinion polls. You will get occasional gift vouchers to compensate you for your time.
Do you want to participate in focus group discussions and share your views on products and services in Ghana or social development issues? Focus group discussions involve a moderated session of up to two hours and usually comprise eight respondents. We are recruiting for both online and face-to-face groups. Kindly complete the recruitment questionnaire below and an officer will reach out to you for further discussions.
This study presents some parametric models in survival analysis, specifically, the accelerated failure time model. Furthermore, we investigate the applicability of this model in analyzing insurance attrition using life insurance data. Based on the Akaike information criterion, the generalized gamma model provides the best at for the data.
This study examined the determinants of life insurance demand in the Northern region of Ghana using primary data on 200 sampled customers and potential customers of life insurance companies in the Tamale metropolis (the Northern regional capital). The preliminary results showed that, the average insurable age in the region is 33 years with an average economic dependency of 3 persons.
Anecdotal evidence indicates a surge in growth of remote work in Ghana even before the onset of the Covid19 pandemic. For some service-sector SMEs in Ghana – particularly professional service businesses – cutting back on recurrent expenditure such as office rent and related expenses was always a necessary tactic to offset lower margins on fees and increases in direct costs of doing business.
Every marketer knows that customer insights should form the foundation of their product and marketing plans. Yet when I talk to marketing leaders at startups, they tend to balk at the idea of devising and executing thorough market research plans given resource constraints. Framing the survey results in this way enables your team to understand how your work can drive meaningful change throughout the organization.