MSR – We will help you grow your business and scale the many hurdles in your local market.

We are a boutique research and consulting firm in Africa recognised as a leader in consumer, market, business and social development insights.

The Bureau of Market & Social Research Ltd (MSR) was founded in 2009 and is based in Ghana. We are in business to deliver key data, information and strategic insights to decision-makers in industry and the public services sector in Africa at best value-for-money.

We envision becoming a leading management consulting firm in Africa and will be a focal provider of unique and innovative advisory services to decision-makers either in industry or the public sector across Africa. We use rigorous but practical methodology and deliver thorough but actionable insights to our clients.

WHAT WE DO

MARKET RESEARCH

Industry and market analysis that help you understand your customers, spot trends and make decisions for your brand.

SOCIAL RESEARCH

We track the data necessary for policy makers to make data-driven decisions, and improve the efficiency of their work.

MANAGEMENT CONSULTING

We can help you streamline your business, realign your capabilities, and boost profitability using data and insights.
News/Event

Ghana’s First Regional Brand Index Report launched by CIMG

On Thursday evening, 20th April 2023, the Chartered Institute of Marketing Ghana (CIMG) launched Ghana's first-ever Regional Brands Index at the Labadi Beach Hotel. The research project was done with support from the Institute's research partner, the Bureau of Market & Social Research, and with the supervision of a nine-member technical committee comprising eminent marketing scholars and practitioners. The Index is a nationwide survey that
  /   Apr 26 2023 6
News/Event

MSR partners KudiGo to deliver trade analytics

A leading management consulting firm, Bureau of Market & Social Research Ltd (MSR), and a consumer retail company, KudiGo, have formalised their close ties through a new partnership. The two companies based in Ghana are partnering to provide trade and market analytics to blue chip companies, powered by Kudigo’s Storefront retail solution. KudiGo offers a mobile-based integrated retail, accounting, payments and analytics engine for informal consumer
  /   Feb 6 2022 22
News/Event

2022 recruitments for Audience Measurement Panel

We are recruiting people to participate in an audience measurement panel. Respondents on this panel will be required to share their media consumption habits with us on a pre-determined basis. The research will allow us to understand and provide insights on which media channels and programmes are popular amongst which groups of Ghanaians.  You must be available to participate in the surveys for a full year. 
  /   Jan 10 2022 27

OUR CLIENTS

What Our Clients Say About Us

On a consulting assignment for our bank I found MSR's attention to detail, and their resolve to deliver more than what we expected of them, very impressive. They showed great professionalism throughout and delivered a lot of value on the assignment.
Bureau of Market and Social Research
Samuel Quarshie Strategy Officer UNITED BAND FOR AFRICA
Having worked with MSR on strategic projects, I must say their excellent work ethic, swift delivery and commitment to discovering key consumer insights are truly remarkable. I will recommend them any day and anytime!
Bureau of Market and Social Research
Joshua Nyamadi Consumer Planner, Guinness Ghana Brewery Ltd/ DIAGEO
MSR has undertaken a national Knowledge, Attitude and Practices (KAP) study on the iodated salt market in Ghana for UNICEF. We were happy with their quality control, diligence and the effort they put into letting us see the big picture.
Bureau of Market and Social Research
Theodocia Ofosu-Appiah Theodocia Ofosu-Appiah, Nutrition Officer, UNICEF
Over the past decade we have worked with MSR, the company has emerged as one of a few research agencies in Ghana who deliver quality along the whole chain of the research process: research design, execution and the delivery of actionable insights. MSR is highly recommended.
Bureau of Market and Social Research
Sebastian Agato Research & Reporting Manager, MTN GHANA