African markets are melting pots. Commercial opportunities exist but market barriers and riddles also abound. MSR prides itself on building a network of research and business audit resources that enable us to do painstaking feasibility studies and business due diligence. Additionally we harness the experience of a team of experts who are committed to helping companies manoeuvre what can seem a difficult terrain. Leave the hard work to us.

Many organisations in Africa are in a state of flux. Many lag behind a digital revolution that is brutal and fast-paced. Often the practices, systems and techniques that are needed to activate transformational change are missing. At MSR we understand that when it comes to organisational development context is everything. That is why our strengths in research and business analytics serve us well when we come with our spanner and kits to realign your organisation.

Business life cycles are unpredictable in many African markets. Often business capitalisation is required mid-stream to activate exponential growth or to recover from major market shocks. When this happens business valuations are necessary to initiate discussions towards recovery and resuscitation. We have the experts who are able to do this in rigorous but efficient ways.

A key plank of the annual strategic planning effort is business and economic forecasting. However, many organisations play this down and expect turbulent business environment winds to blow ever without mitigation plans. In a previous assignment for a universal bank in Ghana our forecast of exchange rate developments were accurate for two years running. Indeed, we derive the foresight in hindsight.