OUR THREE IMPORTANT PRINCIPLES
OUR MARKET RESEARCH SERVICES
Industry and market analysis that help you understand your customers, spot trends and make decisions for your brand.
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brandTRACK
Proliferation of brands with a product category create major challenges for brand-building. We use a combination of tested techniques and bespoke models to undertake a 360degree audit of your brand within its category. The goal is to deliver cutting-edge insights that will help your brand stand the test of time. Talk to us! Proliferation of brands with a product category create major challenges for brand-building. We use a combination of tested techniques and bespoke models to undertake a 360degree audit of your brand within its category. The goal is to deliver cutting-edge insights that will help your brand stand the test of time. Talk to us!
bullsEYE
Consumers' switching costs are lowered when markets grow and become competitive. Consumers become more sophisticated, variety-seeking and less loyal. To stay ahead, there is a need to obtain insights about existing and evolving needs within consumer segments. That is where we come in.
retailEYE
We provide cutting-edge syndicated and ad hoc retail audits spanning a number of product categories. Working closely with our technology partners, we offer our clients timely, affordable and comprehensive reports of thoroughly audited market data.<br />
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quickLAB
Concept and product testing is no child's play. It anchors the product development cycle for many companies. But 100% of the time we deliver on the creativity and rigour that our clients need to be able to be able to scale their product development hurdles.<br />
We are happy to come on board with you
quickPANEL
Social media and other online platforms now provide a ready contact method for nationwide panels. Using trained moderators, skilled in virtual interview administration, we deliver good quantitative and qualitative insights on the go.<br />
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quickPOLL
We open up a whole new world of consumer and market insights, opportunities with our ‘speed polls’ powered by CATI. Robust, secure and accurate, you get results in just four working days!
mysteryEYE
More than before, consumers have many product and brand choices; and with choice comes greater expectations of service quality. Within ethical boundaries, we use tested frameworks and tools to audit your customers' experience at various service touchpoints.</p>
<p>Give us a call.
marketEYE
MarketEye videos succinctly summarise research findings on Ghana's emerging industries and markets. It also drives our ethnographic research assignments. Aside these, we use video reporting on many of our research projects to bring our insights alive.
optimumPX
We are experts in devising price/market share simulators for our clients, especially in markets where demand is elastic. Using popular methods like conjoint studies we help you vary pricing strategy in response to complex market developments.
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