This was a quantitative survey carried out in May 2020. It was targeted at Internet users in Ghana aged 18 years and older at the time and living across the 16 administrative regions of Ghana. Respondents were contacted through Computer-Assisted Telephone Interviewing (CATI).The survey was conducted between May and August 2020 and targeted at Ghanaian consumers who use the Internet. A total of 516 complete interviews were achieved. The survey explored the following:
- Consumers’ usage of e-commerce platforms and payments options
- Category of items they purchase
- Their satisfaction with e-commerce platforms and the online purchase experience
- Perceptions and attitudes about e-commerce, and how these have evolved since the COVID-19 pandemic.
- E-commerce shifts within consumer segments and demographic groups.
When you make this purchase you get:
- The anonymized dataset
- Analyses of the data (tables only) in excel
- A Microsoft Power BI file that visualizes the data for you (a free version of Microsoft Power BI can be used to access this)
We can write a specific report for you at a fee based on set research objectives. The research objectives should be drawn from the questionnaire attached. Contact us for a quote>>>
Who is this dataset useful for:
- Academics who seek to understand the impact of Covid19 on e-commerce uptake in Ghana
- Local businesses that wish to adopt or understand e-commerce in Ghana in more detail
Note: In 2022 we will carry out a follow up study with the panel of respondents from the 2020 survey that will track changes in e-commerce attitudes, usage and behaviour since the 2020 survey.
