OUR THREE IMPORTANT PRINCIPLES

SOLUTIONS FOR EVERY BUSINESS NEED

Our clients span multiple industries, and work across Africa. We put a premium on the timely delivery of advisory services to clients.

We help businesses connect the dots between the past, the present and the future, to support evidence-based decision making for your business. We believe in rigorous but practical methodology, and deliver thorough but actionable insights.

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MARKET RESEARCH

Industry and market analysis that help you understand your customers, spot trends and make decisions for your brand.
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SOCIAL RESEARCH

We track the data necessary for policy makers to make data-driven decisions, and improve the efficiency of their work.
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MANAGEMENT CONSULTING

We can help you streamline your business, realign your capabilities (people, processes and resources), and boost profitability using data and insights.

OUR CLIENTS

What Our Clients Say About Us

On a consulting assignment for our bank I found MSR's attention to detail, and their resolve to deliver more than what we expected of them, very impressive. They showed great professionalism throughout and delivered a lot of value on the assignment.
Bureau of Market and Social Research
Samuel Quarshie Strategy Officer UNITED BAND FOR AFRICA
Having worked with MSR on strategic projects, I must say their excellent work ethic, swift delivery and commitment to discovering key consumer insights are truly remarkable. I will recommend them any day and anytime!
Bureau of Market and Social Research
Joshua Nyamadi Consumer Planner, Guinness Ghana Brewery Ltd/ DIAGEO
MSR has undertaken a national Knowledge, Attitude and Practices (KAP) study on the iodated salt market in Ghana for UNICEF. We were happy with their quality control, diligence and the effort they put into letting us see the big picture.
Bureau of Market and Social Research
Theodocia Ofosu-Appiah Theodocia Ofosu-Appiah, Nutrition Officer, UNICEF
Over the past decade we have worked with MSR, the company has emerged as one of a few research agencies in Ghana who deliver quality along the whole chain of the research process: research design, execution and the delivery of actionable insights. MSR is highly recommended.
Bureau of Market and Social Research
Sebastian Agato Research & Reporting Manager, MTN GHANA