Isaac Gwumah, PhD FCIM

Isaac Gwumah is Executive Director of the Bureau of Market & Social Research (MSR), providing strategic leadership and technical direction to the firm for over the past two decades. He has led hundreds of assignments for multinational corporations, financial institutions, government agencies and international development organisations. His expertise spans commercial research, business strategy, monitoring and evaluation, and organisational development.

As Lead Consultant, Isaac oversees research design, methodology, quality assurance and client advisory services across the organisation. He has directed projects for organisations including MTN Ghana, UNICEF, GIZ, SNV, Mondelez, Guinness Ghana Breweries Ltd, Olam/ Nutrifoods Ghana Ltd,  Samsung C&T and many blue chip companies across the continent.

Isaac holds a PhD in Marketing from the University of Ghana Business School, an MA in Applied Social Research from the University of Manchester, and is a Fellow of the Chartered Institute of Marketing (UK). He is passionate about helping organisations convert evidence and insights into sustainable growth and measurable impact.