Noel Nutsugah, PhD

Noel Nutsugah is MSR’s Qualitative Research Expert, bringing a distinctive combination of applied research experience, communication expertise and academic research rigour. Over the years, he has contributed to numerous studies involving consumer behaviour, stakeholder perceptions, public policy, communications and social issues. His professional experience spans academia, corporate communications, public relations consulting and media practice.

At MSR, Noel leads qualitative investigations including focus group discussions, in-depth interviews, ethnographic studies and stakeholder consultations. His strong moderation skills enable clients to uncover the attitudes, motivations and experiences that shape behaviour and decision-making.

Noel holds a PhD in Marketing from the University of Ghana Business School, an MPhil in Communication and Media Studies from the University of Education, Winneba, an MA in Corporate Communications and Public Relations from the University of Leeds, and a BA in Communication Studies from the Ghana Institute of Journalism. He currently serves as a lecturer at the Ghana Institute of Journalism, where he teaches and conducts research in communication and marketing.