Vanessa Naa Ayeley Aryee

Vanessa is Head of Qualitative Research at MSR. She leads the design and execution of creative qualitative research methods and has trained a number of researchers on moderating focus group discussions and how to use qualitative research software. She has strong interest in gamification and projective techniques.

Vanessa facilitated training sessions for young female social entrepreneurs in a previous role at Youth Challenge International-Ghana. Her work focused mainly on gathering and analysing data in agriculture, facilitating training for youth and women development as well as moderating focus group discussions with organisations like MoFA, CSIR-SARI and JICA. At MSR, Vanessa has led qualitative research for many blue-chip companies including Diageo, MTN and Fidelity Bank.

She has graduated with a BSc in Social Change Communication and is set to complete an MPhil in Innovation Communication from the University for Development Studies in Ghana.