Dorcas Asiedua

Dorcas Asiedua serves as General Manager of MSR and has been a key member of the firm’s leadership team for several years. She has successfully managed and delivered numerous research assignments across sectors including telecommunications, financial services, FMCG, healthcare and development. Her strengths lie in project management, field operations, client coordination and research execution, ensuring that every study is delivered efficiently and to the highest quality standards.

At MSR, Dorcas oversees day-to-day operations and coordinates multidisciplinary teams across the research lifecycle. She brings extensive expertise in qualitative research work, field team management and quality control. Her ability to balance operational excellence with client service has made her instrumental in maintaining MSR’s reputation for dependable research delivery. Dorcas holds an MA in Marketing Strategy and a BSc in Human Resource Management, both from the University of Ghana.